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Volume 11 (2); December 15, 2022 [Booklet]
Research Paper
Pixels and columns: tracing the symbiotic evolution of digital graphics and contemporary architecture
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Arman Mehr A.
J. Art Arch. Stud., 11(2): 25-37, 2022; pii:S238315532200005-11
DOI: https://dx.doi.org/10.54203/jaas.2022.5
ABSTRACT
Technological advancements have rewritten the perspective and functionality of all fields, including art and architecture. This paper delves into the evolution of the symbiotic relationship between digital graphics and contemporary architecture, highlighting their profound impact on architectural representation, design processes, and visual communication. By tracing the historical development of digital graphics in architecture, from initial implementations to the transformative effects of Computer-Aided Design (CAD), we examine how digital graphics have reshaped architectural representation techniques, empowering architects to create realistic renders, animations, and virtual reality applications. The integration of digital graphics into architects' design workflows, especially through parametric design and algorithmic tools, enables the realization of dynamic, responsive architectural forms. Through case studies of iconic structures, the pivotal role of digital graphics in shaping architectural projects is demonstrated. Furthermore, we explore the influence of architectural aesthetics on digital graphics in various industries, such as video games and advertising, emphasizing the importance of ethical considerations in the responsible representation and marketing of architecture. Looking to the future, upcoming technological advancements, including augmented and virtual reality, real-time rendering, and generative design, are predicted to steer architectural innovation and redefine the future of digital design. The seamless interplay between pixels and columns will continue to inspire architects to create innovative, sustainable, and visually striking architectural experiences for future generations.
Keywords: Digital graphics, Contemporary architecture, Architectural representation, Parametric design, Virtual reality
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